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The Product Manager's Desk Reference

Haines, Steven,

9780071824507 - The Product Manager's Desk Reference

Artikelomschrijving

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge productmanager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that arecritical to the efficient management of products. Written for practitioners by a practitioner, TheProduct Manager's Desk Reference explains how to: Choose and justify which products to buildPlan for their profitable creation and deploymentDevelop and launch themManage them once they enter the marketGracefully retire them and replace them with new productsEfficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodieseverything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference:"There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around produc

Specificaties

Auteur Haines, Steven,
ISBN/EAN 9780071824507
Druk 2
€ 104,28
Verwachte bezorgdatum: 26-09

Artikelomschrijving

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge productmanager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that arecritical to the efficient management of products. Written for practitioners by a practitioner, TheProduct Manager's Desk Reference explains how to: Choose and justify which products to buildPlan for their profitable creation and deploymentDevelop and launch themManage them once they enter the marketGracefully retire them and replace them with new productsEfficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodieseverything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference:"There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around produc

Specificaties

Auteur Haines, Steven,
ISBN/EAN 9780071824507
Druk 2