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Corporate Communication

Argenti, Paul A.,

9780073403274 - Corporate Communication

Artikelomschrijving

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Specificaties

Auteur Argenti, Paul A.,
ISBN/EAN 9780073403274
Druk 7
€ 100,89
Verwachte bezorgdatum 01-06

Artikelomschrijving

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Specificaties

Auteur Argenti, Paul A.,
ISBN/EAN 9780073403274
Druk 7