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The open innovation marketplace creating value in the challenge driven enterprise

Bingham, a.

9780132311830 - The open innovation marketplace creating value in the challenge driven enterprise
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Artikelomschrijving

Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Todays challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. crowdsourcing). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: * Why open innovation works so well.* How to use open innovation to become more agile and entrepreneurial.* How to access Idea Markets more quickly, and get more value from them.* How to overcome new forms of Not Invented Here syndrome.* How to implement cultural, organizational, and management changes that lead to greater innovation.* New trends in open innovation-and the opportunities they present.

Specificaties

Auteur Bingham, a.
ISBN/EAN 9780132311830
Druk 1
Uitverkocht

Artikelomschrijving

Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Todays challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. crowdsourcing). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: * Why open innovation works so well.* How to use open innovation to become more agile and entrepreneurial.* How to access Idea Markets more quickly, and get more value from them.* How to overcome new forms of Not Invented Here syndrome.* How to implement cultural, organizational, and management changes that lead to greater innovation.* New trends in open innovation-and the opportunities they present.

Specificaties

Auteur Bingham, a.
ISBN/EAN 9780132311830
Druk 1