Artikelomschrijving

Will as knowledge of F2P comes from years of building games,as well as writing about and consulting with developers on themodel. All the topics covered in this bookùeconomics, gameplay, monetization,analytics and marketingùare important to consider when you are buildingan F2P game, and Will covers each with an easy-to-digest style.öáùIan Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Awayáis an accessible and completeáguide to the business model that has revolutionized the videogames industry,ácreating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton,áFree-to-Playágivesáyou the in-the-trenches insight you need to build, run and make money from gamesáyou give away. In it you all find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theoriesábehind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword byáNimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.