Artikelomschrijving

Feeling uninspired? That shouldn at keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. InáThe Design Method,áyou all learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB.áThe Design Methodáwill teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn: - Ways to conduct research and gain insight into your clients a situations -áA process for establishing strategies and plans for your projects -áHow to develop a cohesive concept and visual direction for each client/job -áAn iterative approach to prototype, test, refine, and produce effective design -áTechniques for presenting and documenting creative work -áTips for making your design studio operate efficiently and consistently