Fame and fortune how successful companies build winning reputations

Fombrun, C.J. . Riel, C.
ISBN/EAN
9780137144419

Druk
1

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
€ 28,61
Vandaag besteld, 28-11 bezorgd
Aantal
€ 20,46
2e hands
Op voorraad. Vandaag besteld, uiterlijk 22-11 bezorgd
Aantal
Compleet
Volg je bestelling in Mijn Studers
Op tijd
Winkelwagen
Sluiten