• Alles voor jouw opleiding
  • Ook 2e hands studieboeken
  • Op tijd thuisbezorgd

Persuasion

Gass, R. & Seiter, J.
ISBN/EAN 9780205912964
Druk 5
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
Uitverkocht
Compleet
Alles voor jouw opleiding
24/7 op de hoogte
Volg je bestelling in Mijn Studers
Op tijd
Bij je thuisbezorgd