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International place branding yearbook 2011

Go, F. Govers, R.

9780230279537 - International place branding yearbook 2011
2e hands

Artikelomschrijving

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Specificaties

Auteur Go, F. Govers, R.
ISBN/EAN 9780230279537
Druk 1
€ 47,15
Verwachte bezorgdatum: 15-07

Artikelomschrijving

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

Specificaties

Auteur Go, F. Govers, R.
ISBN/EAN 9780230279537
Druk 1