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Sensory marketing

Hulten, b. broweus, n. dijk, m. van

9780230576575 - Sensory marketing
2e hands

Artikelomschrijving

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.

Specificaties

Auteur Hulten, b. broweus, n. dijk, m. van
ISBN/EAN 9780230576575
Druk 1
€ 70,73
Verwachte bezorgdatum: 12-07

Artikelomschrijving

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.

Specificaties

Auteur Hulten, b. broweus, n. dijk, m. van
ISBN/EAN 9780230576575
Druk 1