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Essentials of global marketing

Hollensen, s.

9780273756545 - Essentials of global marketing

Artikelomschrijving

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Specificaties

Auteur Hollensen, s.
ISBN/EAN 9780273756545
Druk 2
€ 70,23
Verwachte bezorgdatum: 18-06

Artikelomschrijving

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Specificaties

Auteur Hollensen, s.
ISBN/EAN 9780273756545
Druk 2