media research methods audiences institutions texts
Media Research Methods Audiences, Institutions, Texts
Bertrand, I. Hughes, P.
This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students development of skills in evaluating their own work and the work of others.
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This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.