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Jim Kalat's best-selling INTRODUCTION TO PSYCHOLOGY takes an ""evaluate the evidence"" approach that features a friendly writing style, hands-on ""Try It Yourself"" activities and helpful visuals inviting you to engage in the experience of learning psychology. A unique modular organization breaks each chapter into meaningful ""chunks"" for structuring learning that helps you build your confidence as your progress through the material. Content is seamless, with nothing relegated to the margins or separated into boxes. ""What's the Evidence"" coverage reviews important studies, encouraging you to ask questions like, ""What are the strengths and limitations of the evidence?"" Drawing from the latest research and literature, the 12th Edition teaches you how to separate the plausible from the scientifically demonstrable.
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