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Luxury brand management : a world of privilege

Chevalier, m.

9780470823262 - Luxury brand management : a world of privilege

Artikelomschrijving

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined.

Specificaties

Auteur Chevalier, m.
ISBN/EAN 9780470823262
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Artikelomschrijving

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined.

Specificaties

Auteur Chevalier, m.
ISBN/EAN 9780470823262