Artikelomschrijving

Scenarios are now a part of every successful managers toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by todays leading practitioners in the field. -Napier Collyns, a pioneer of scenario planning at Dutch/Shell now Managing Director, Gloal Business Network (GBN) In twenty years of helping companies create and plan for their futures, I have never come across a book that dealt with the use of scenario-based planning as comprehensively as this one. -David Kelley CEO, IDEO Product Development the creators of the Apple Mouse This book is the greatest reference today on scenario planning-the preeminent tool for those who believe that the future belongs to those with the imagination to create it. The combination of scenario planning and strategy formulation can be a wondrous right brain process that galvanizes teams with a compelling vision and common purpose. -David E. Schnedler Director, Corporate Planning Sun Microsystems, Inc. Organizations must create intellectual and organizational tension around distinctly different views of the future.