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Brand Asset Management: Driving Profitable Growth Through Your Brands

Davis, Scott M.

9780787963941 - Brand Asset Management: Driving Profitable Growth Through Your Brands
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Artikelomschrijving

Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management. -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Specificaties

Auteur Davis, Scott M.
ISBN/EAN 9780787963941
Druk 1
€ 21,18
Verwachte bezorgdatum: 22-07

Artikelomschrijving

Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management. -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Specificaties

Auteur Davis, Scott M.
ISBN/EAN 9780787963941
Druk 1