Artikelomschrijving

Now in its 4th Asia-Pacific edition, theinternationally acclaimed author team of Entrepreneurship andSmall Business have revised their market-leading text with asimple pedagogy and a clear purpose. Starting and running your own enterprise is one the mostrewarding - and challenging - journeys towardsdeveloping a business career. This text provides students with thetheoretical and practical knowledge required to successfully ownand manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant withinsightful real world case studies and opportunities forexperiential learning. It provides comprehensive information aboutsmall business management and entrepreneurship in Australia, NewZealand, China, India, Singapore, Malaysia and Hong Kong; providingstudents with a genuinely international perspective. The text includes a bolstered section on family businessstart-ups and integrated coverage of the impact of sustainabilityand social media. Yet again, the author team have brought to lifewhat successful small business owners actually do, not justwhat they think or the theoretical concepts behind theirstrategy.