Essentials of marketing research aise package with qualtrics card

Babin, b.j., w. zikmund
ISBN/EAN
9781133273431

Druk
5

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
€ 80,75
Vandaag besteld, 30-11 bezorgd
Aantal
Compleet
Volg je bestelling in Mijn Studers
Op tijd
Winkelwagen
Sluiten