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Media Impact:An Introduction To Mass Media

Biagi, Shirley

9781133311386 - Media Impact:An Introduction To Mass Media

Artikelomschrijving

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on todays digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence - how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insiders look at what its like to work in each business.

Specificaties

Auteur Biagi, Shirley
ISBN/EAN 9781133311386
Druk 11
€ 115,48
Verwachte bezorgdatum: 07-07

Artikelomschrijving

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on todays digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence - how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insiders look at what its like to work in each business.

Specificaties

Auteur Biagi, Shirley
ISBN/EAN 9781133311386
Druk 11