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Real Luxury: How Luxury Brands Can Create Value for the Long Term

Nair, Rachna Joshi Pinkhasov, Misha

9781137395566 - Real Luxury: How Luxury Brands Can Create Value for the Long Term

Artikelomschrijving

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Specificaties

Auteur Nair, Rachna Joshi Pinkhasov, Misha
ISBN/EAN 9781137395566
Druk 1
€ 47,15
Verwachte bezorgdatum: 20-03

Artikelomschrijving

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Specificaties

Auteur Nair, Rachna Joshi Pinkhasov, Misha
ISBN/EAN 9781137395566
Druk 1