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Marketing Communications

eBook

9781292142340 - Marketing Communications

Artikelomschrijving

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.

Specificaties

ISBN/EAN 9781292142340
Druk 7
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig
€ 43,60
Direct beschikbaar

Artikelomschrijving

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.

Specificaties

ISBN/EAN 9781292142340
Druk 7
Verschijningsvorm eBook i
Licentieduur eBook online lezen: 730 days
eBook offline lezen (downloaden): Oneindig