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9781292211404 - Strategic Management

Strategic Management

Lynch, Richard
9781292211404 - Strategic Management
ISBN/EAN 9781292211404
Druk 8
Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This eighth edition of Strategic Management builds on proven strengths ... * over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors * a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * emphasis on practice throughout with features to help you turn theory into practice * major international strategy cases from Europe, Africa, China, India, Middle East and the Americas * clear exploration of the key concepts * comprehensive, logical structure to guide you through this complex subject * Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy New for the eighth edition: - Dynamic capabilities and resource renewal explored in a revised and updated chapter - Emergent strategy completely revised in two new chapters, one focusing on innovation, and technology and the other exploring knowledge and learning - New material on innovation and strategy in uncertain environments - Case studies from large and small organisations from Google, Spotify and Cadbury to Snapchat, Uber and green energy companies with 14 new cases and many cases updated This new edition also includes a wealth of free, online, open-access learning resources. Use these materials to enhance and test your knowledge to improve your grades. Online resources include web based cases with indicative answers, chapter
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