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Principles of Marketing

Kotler, Philip

9781292269566 - Principles of Marketing

Artikelomschrijving

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Specificaties

Auteur Kotler, Philip
ISBN/EAN 9781292269566
Druk 8
€ 72,50
Nog niet verschenen. Vandaag besteld, 30-11 bezorgd

Artikelomschrijving

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Specificaties

Auteur Kotler, Philip
ISBN/EAN 9781292269566
Druk 8