Artikelomschrijving

For courses ininternational business. A study of international businessthrough integrated theory and practice Balancing authoritative theory and meaningful practice, InternationalBusiness: Environments and Operations engages students on thesubject of conducting business in international markets. The authors'descriptions and ideas of international business are enhanced with contemporaryexamples, scenarios, and cases that help students effectively apply whatthey've learned. Now in its 17th Edition, InternationalBusiness remains one of the best-selling and most authoritativeinternational business texts available. As rigorous and practical as ever, thisedition remains current through updated author-written cases and expandedcoverage of relevant political, economic, social, and institutional changes.