Artikelomschrijving

Purchasing and Supply Chain Management provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective. Fully updated, this highly respected textbook covers the latest developments in purchasing and supply chain management with clear and well-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell, Hewlett Packard, Mattel and Nespresso to name a few, demonstrate the challenges and solutions to problems companies face every day, while the latest research insights add a critical perspective throughout.