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Fashion Branding Unraveled

Hameide, Kaled K.

9781563678745 - Fashion Branding Unraveled

Artikelomschrijving

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Specificaties

Auteur Hameide, Kaled K.
ISBN/EAN 9781563678745
Druk 1
€ 49,48
Verwachte bezorgdatum: 09-07

Artikelomschrijving

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Specificaties

Auteur Hameide, Kaled K.
ISBN/EAN 9781563678745
Druk 1