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Marketing across cultures

Trompenaars, F.

9781841124711 - Marketing across cultures

Artikelomschrijving

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Specificaties

Auteur Trompenaars, F.
ISBN/EAN 9781841124711
Druk 1
€ 19,02
Verwachte bezorgdatum: 26-03

Artikelomschrijving

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Specificaties

Auteur Trompenaars, F.
ISBN/EAN 9781841124711
Druk 1