Artikelomschrijving

Denis McQuails Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. - Mark Deuze, Indiana University and Leiden University This is a unique work tested by time and generations of students around the world - North, South, East and West. - Kaarle Nordenstreng, University of Tampere McQuails Mass Communication Theory continues to be the clearest and best introduction to this sprawling field. - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuails Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media.