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What is strategy

Whittington, R.

9781861523778 - What is strategy
2e hands

Artikelomschrijving

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness sectors.

Specificaties

Auteur Whittington, R.
ISBN/EAN 9781861523778
Druk 2
€ 87,44
Verwachte bezorgdatum: 21-06

Artikelomschrijving

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness sectors.

Specificaties

Auteur Whittington, R.
ISBN/EAN 9781861523778
Druk 2