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The Meaning of Luxury in Hospitality, Events and Tourism

Swarbrooke, John,

9781911396079 - The Meaning of Luxury in Hospitality, Events and Tourism

Artikelomschrijving

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies: * Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'Ritzification' of the European hotel industry, the early days of civil aviation, and the 'Grand Tour. * Travel and Transport: the luxury tourist trains of today around the world; the First Class service of Gulf States airlines; taxi travel from limousines to Uber! * Tourism operators: small-scale tailor-made holidays - 'Nomadic Thoughts' in the UK; ethical community based tourism, the case of 'Village Ways'; specialist music festival operators * Tourist destinations: luxury shopping destinations - designer brands, gold and markets; exclusive private islands; gastronomy destinations - Copenhagen, San Sebastian and Cornwall! * Hotels: the impact of Airbnb, pop - up hotels, fashion hotels and the luxury hotel brands such as Banyan. * Food: the three star Michelin restaurants; the kudos of eating street food; farmers markets; 'eating with the locals'. * Events: Upselling at festivals including meet-and-greet opportunities; luxury weddings; corporate hospitality at major sporting events * The cruise sector: the 'democratisation' of the cruise market- selling luxury at affordable prices. * Tourist behaviour: 'co-creation'/personal development travel eg foraging and cooking holidays in the UK; the 'slow travel' movement; experience sharing via social media; upscale hedonism. * Tourism media: Conde Nast Traveller magazine; 'designer' travel guides. An innovative text, and must have reading for all those studying in hospitality, events and tourism, as well as researchers and pracit

Specificaties

Auteur Swarbrooke, John,
ISBN/EAN 9781911396079
Druk 1
€ 46,36
Verwachte bezorgdatum: 23-06

Artikelomschrijving

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it's a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies: * Traditional luxury products: the 'golden age' of luxury cruising; the grand old five star hotels and the 'Ritzification' of the European hotel industry, the early days of civil aviation, and the 'Grand Tour. * Travel and Transport: the luxury tourist trains of today around the world; the First Class service of Gulf States airlines; taxi travel from limousines to Uber! * Tourism operators: small-scale tailor-made holidays - 'Nomadic Thoughts' in the UK; ethical community based tourism, the case of 'Village Ways'; specialist music festival operators * Tourist destinations: luxury shopping destinations - designer brands, gold and markets; exclusive private islands; gastronomy destinations - Copenhagen, San Sebastian and Cornwall! * Hotels: the impact of Airbnb, pop - up hotels, fashion hotels and the luxury hotel brands such as Banyan. * Food: the three star Michelin restaurants; the kudos of eating street food; farmers markets; 'eating with the locals'. * Events: Upselling at festivals including meet-and-greet opportunities; luxury weddings; corporate hospitality at major sporting events * The cruise sector: the 'democratisation' of the cruise market- selling luxury at affordable prices. * Tourist behaviour: 'co-creation'/personal development travel eg foraging and cooking holidays in the UK; the 'slow travel' movement; experience sharing via social media; upscale hedonism. * Tourism media: Conde Nast Traveller magazine; 'designer' travel guides. An innovative text, and must have reading for all those studying in hospitality, events and tourism, as well as researchers and pracit

Specificaties

Auteur Swarbrooke, John,
ISBN/EAN 9781911396079
Druk 1