The open character of the economy and the internationalisation of businesses have lead to a growing demand of well-educated students with a wide knowledge of international entrepreneurship. International Business teaches you the basics of doing business abroad.
Why International Business?
• deals with the basics of doing business abroad;
• many examples from everyday practice;
• additional study materials available online.
In International Business examples from everyday practice have a prominent role, besides theory and facts and figures. Appealing photographs make the world of international business really come to life. The subjects discussed are: the political and economic environment, culture, management and organisation, analysing the international environment, marketing strategies and international marketing, intercultural communication, international law, international finance, logistics and international transport. In this edition topics as the influence of social media and crowd funding are addressed and attention is given in examples and cases to the BRICS countries.
International Business has been written for courses having international business, international trade, export management and international management and globalisation as part of their curriculum. The book is also available as e-book.
The accompanying website contains tests with feedback and study advice.