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Strategic marketing

Rustenburg, Gerbrand

9789462922648 - Strategic marketing
2e hands

Artikelomschrijving

The new ?sense of urgency? in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key strategic marketing themes, which will allow the reader to contribute to an efficient strategic marketing policy. Knowledge and competencies are no longer enough to make the difference in today?s markets. Incisive and innovative thinking is the only way to secure sustainable advantage in the face of increasing global competition. Threats are only really threatening if an organization fails to tackle its own weaknesses quickly and effectively. A good customer relations policy always generates competitive advantages, while an excellent knowledge of customers, markets and the wider environment leads to more accurate prognoses and a corresponding reduction of risks. This handbook was written specifically for students following commercial bachelor and master courses (who already have a basic knowledge of marketing) and marketing professionals who have just started their careers.

Specificaties

Auteur Rustenburg, Gerbrand
ISBN/EAN 9789462922648
Druk 1
€ 46,15
Verwachte bezorgdatum: 30-09

Artikelomschrijving

The new ?sense of urgency? in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key strategic marketing themes, which will allow the reader to contribute to an efficient strategic marketing policy. Knowledge and competencies are no longer enough to make the difference in today?s markets. Incisive and innovative thinking is the only way to secure sustainable advantage in the face of increasing global competition. Threats are only really threatening if an organization fails to tackle its own weaknesses quickly and effectively. A good customer relations policy always generates competitive advantages, while an excellent knowledge of customers, markets and the wider environment leads to more accurate prognoses and a corresponding reduction of risks. This handbook was written specifically for students following commercial bachelor and master courses (who already have a basic knowledge of marketing) and marketing professionals who have just started their careers.

Specificaties

Auteur Rustenburg, Gerbrand
ISBN/EAN 9789462922648
Druk 1